The insights, data, and tools to drive your digital strategy forward.
Pathfinder™ Discovery delivers the data to make your digital strategy successful, before you begin enterprise projects and long-term partnerships.
here’s what discovery looks like
Informed Decision Making
Gain a clear understanding of how your digital strategy drives performance and where it needs to improve.
focused on outcomes
Establishing KPIs and outcomes that deliver measurable success and long-term impacts for your digital projects.
realistic planning
Estimates that inform your business case and management plans that ensure the success of your project.
what's included With Pathfinder discovery?
Audience Insights
Behavior flows, user personas, and journey maps to help you understand your audience and what they expect from your digital experience.
in depth audits & evaluations
Marketing, UX, and technology audits that reveal improvements and optimizations that deliver actual performance and address core issues.
Tailored Technology
CMS, CRM, and Marketing Automation platform guidance that enable your project objectives – not the other way around.
business requirements
Technical requirements, timelines, visual scorecards, costs, and KPIs to help you deliver digital projects confidently.
tested ux design
UX design, UI design, and landing pages – tested and validated before you begin a large-scale enterprise project.
digital strategy
Content, SEO, PPC, email and digital marketing strategies that ensure the successful launch and ongoing performance of the project.