Improving user engagement and eCommerce functionality
Vortex Optics, a leader in precision optics for outdoor and tactical use, faced a critical need to overhaul its 2019 website, which no longer supported the company’s growing product line and shifting customer base. With the majority of visitors accessing the site via mobile, the outdated design and limited scalability hindered user engagement and eCommerce functionality. Vortex sought a comprehensive redesign to deliver a seamless, mobile-first experience while ensuring the platform could scale to support future growth and enhance eCommerce revenue.
Challenges
The existing Vortex website struggled to meet the expectations of its increasingly mobile audience, leading to a frustrating user experience and diminishing visitor engagement. The existing information architecture created a confusing and disjointed user journey and the outdated technology platform lacked the scalability needed for future enhancements. Additionally, Vortex required a more effective content and SEO strategy to improve online visibility and customer engagement.
Solutions
We conducted stakeholder interviews and discovery workshops to gain a deeper understanding of customer behavior, technical opportunities, inform an effective content strategy. This assessment identified gaps and opportunities, guiding our approach for an overall site redesign. A mobile-first strategy was adopted to meet the needs of the majority of Vortex’s visitors, ensuring that the new website provided a better experience. A simplified information architecture made navigation more intuitive and helped customers find relevant content.
Results
The redesigned Vortex website offers a cohesive, user-friendly experience that drives both engagement and eCommerce conversions. A modern, mobile-first experience significantly enhances user satisfaction and a scalable design ensures that Vortex can easily implement future updates and continue to evolve alongside its business. Streamlined user journeys and an optimized content strategy increased engagement, with noticeable improvements in both customer satisfaction and eCommerce conversion rates. As a result, Vortex has an increased online presence, contributing to measurable growth in revenue and better positioning the company for future success.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
