Enterprise B2B eCommerce Transformation through Pathfinder™ Discovery
Taconic Biosciences set an ambitious goal to double digitally-driven revenue. Realizing this goal required a new approach to their overall digital experience, and they partnered with us to uncover and solve the challenges blocking their path to success. Outdated technology, poorly-performing user experiences, ineffective content, and a fragmented digital strategy were key barriers. Through our Pathfinder™ Discovery process, we developed short-term solutions and a long-term strategy that revitalized Taconic’s marketing performance and set them on the path to achieving their goals.
Challenges
Although Taconic had attempted large-scale transformations before, they were wary of repeating the mistakes that had led to spiraling costs, expanding scope, and mismatched technologies. Their disjointed marketing and sales processes, underperforming CRM and CMS systems, poor user experiences, and ineffective SEO and PPC strategies were preventing them from delivering on their revenue goals. Taconic needed to understand why their digital marketing efforts were falling short and how to leverage technology and strategy to fix the problem.
Solutions
We started with comprehensive marketing, technology, and user experience audits that revealed several critical issues in Taconic’s analytics configurations, technology stack, and marketing execution. Rather than relying solely on large-scale changes, we implemented short-term fixes while building a long-term strategy. Our approach began with content strategy, identifying buyer behaviors and aligning Taconic's value proposition to resonate with the right audience. For technical buyers, we refined the content to attract the correct traffic despite high competition and low search volume.
Using the insights from our audits, we streamlined sales and marketing processes, eliminated redundant technologies, and optimized existing platforms. Technology recommendations were based on business objectives, user requirements, and budget, ensuring every solution was purposeful and effective.
Results
Within 16 weeks, Pathfinder™ Discovery transformed Taconic’s trajectory by delivering a clear roadmap for digital success, while setting in motion a Phase 2 Digital Transformation program. We provided ROI forecasts, payback periods, technology scorecards, and precise project roadmaps that became the foundation for the next phase of digital transformation. Taconic’s digital vision, backed by data, strategy, and confidence, ensured they were set up for sustainable growth. By optimizing technology, content strategy, and user experience, we helped Taconic overcome previous obstacles and position themselves for continued marketing performance improvement and revenue growth.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
/
MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
/
SAN YSIDRO HEALTH
