Improving analyst insights through experience design and technology
Spotlight, the industry-leader in analyst relations, partnered with Agency 39A to enhance their Oz Analyst Intel platform. This initiative aimed to improve the platform’s product strategy and usability and better serve the Analyst Relations (AR) professionals who depend on Spotlight’s technology to inform decisions, deliver competitive intelligence, and connect with critical stakeholders. Agency 39A transformed Spotlight’s signature Oz Platform, delivering an intuitive and impactful platform for the mission-critical needs of AR teams and their clients.
Challenges
Key challenges included optimizing the platform's navigation and user flows to better support both internal and external Analyst Relations (AR) professionals who rely on Oz for real-time data and insights. The project also called for designing a seamless client onboarding experience, enhancing self-service tools, and creating clear paths for users to capture and share analytics within their teams. Essential for Spotlight’s long-term success is the platform's ability to meet these unique needs, particularly of those engaging directly with clients.
Solutions
Agency 39A collaborated closely with Spotlight’s engineering team, starting with comprehensive user research, heuristic evaluations, and stakeholder interviews to inform the design process. By conducting thorough testing on each page and screen—including focus groups and feedback sessions with employees at all levels—Agency 39A developed a flagship design, responsive UI components, and a detailed clickable prototype. With parallel UX and product sprints, design integration, and a user-focused approach, the team delivered deployable improvements that aligned with Spotlight’s strategic goals. Final designs were extensively tested internally to ensure alignment with user needs before implementation.
Results
The redesigned Oz Platform now provides AR professionals with an optimized, user-centered experience, improving workflow efficiency and enhancing access to actionable insights. By refining navigation and strengthening self-service capabilities, the platform allows employees and clients to quickly capture, analyze, and share valuable data. The cohesive, responsive design deepened client engagement, empowering AR teams to maximize the impact of their analyst relations efforts and deliver competitive intelligence with greater precision. Through this transformation, Spotlight continues to offer AR professionals a powerful tool for data-driven decision-making and strategic insights.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
