About Worksuite

As the leading B2B Contingent Workforce Management platform, Worksuite connects businesses with skilled freelancers on a global scale. Worksuite’s platform helps companies achieve growth while simplifying the financial, operational, and legal management of their extended workforce.

Worksuite’s Challenges

Worksuite’s ability to generate and convert new leads had plateaued. Recognizing the need to reignite growth, the newly formed management team prioritized addressing foundational issues with the company’s digital strategy. Worksuite engaged Agency 39A to realign the strategy, improve data tracking, and establish a clear path toward sustainable lead generation and conversion.

“Our inbound funnel changed and my assumption is that it is tied to the effectiveness of the website. We knew the top of the funnel wasn’t working the way it should and needed a team that could uncover and address the underlying technical, process, and marketing issues.” Ray Grady, CEO

Worksuite’s leadership understood that solving these challenges required an external perspective. Agency 39A was brought in to reimagine the digital strategy, reposition the brand with Ideal Customer Profiles (ICPs) and Personas in mind, and implement data-driven solutions designed to deliver measurable growth and bottom-line success.

Underperforming Technology 

Multiple design, technology, and content-related issues stood in the way of Worksuite’s ability to attract and engage its core audience. Key challenges included:

• Website messaging and visual language tailored to freelancers, which confused and alienated Worksuite’s primary audience: B2B business buyers.
• Valuable content buried within an inefficient information architecture.
• The reliance on WordPress, an underpowered CMS for B2B marketing needs, which limited the marketing team’s ability to make updates without developer assistance.

Data Challenges

Worksuite’s ability to make sound marketing and sales decisions was hampered by inaccurate and fragmented data tracking. Specific challenges included:

• Overlapping and improperly implemented marketing technologies, which obscured insights and created confusion about the effectiveness of campaigns.
• A “trial-and-error” approach to marketing strategies that resulted in wasteful ad spending, low conversion rates, and an influx of unqualified leads.
• Poor engagement metrics and a lack of visibility into key performance indicators, which prevented the optimization of sales processes.

These challenges not only hindered Worksuite’s ability to scale but also risked stalling their growth trajectory altogether, making immediate intervention essential.

The Blueprint for Transformation

We believe successful digital transformations are built on a solid foundation of data and insights. Our process begins with the Pathfinder Discovery™ methodology, a comprehensive approach designed to:

• Uncover the scope and depth of an organization’s challenges.
• Provide a clear, actionable blueprint for implementing technology, marketing, and sales optimizations.
• Embed ourselves as an integral part of the client team, taking on responsibilities with full accountability.

We approach each project as if it were our business—not as external consultants, but as fully committed partners dedicated to achieving measurable results.

“In our experience, the most successful enterprise-scale digital transformations are led by a focused team of 5-7 core members equipped with organizational intelligence and fully aligned to client goals.” Shanon Marks, Agency 39A CEO

This approach ensures that our clients achieve immediate results while laying the groundwork for sustained, long-term success.

Developing our understanding of Worksuite 

Our Pathfinder Discovery™ process for Worksuite included a deep dive into their current state to fully understand their challenges and opportunities. This involved:

• 12 audits covering Sales and Marketing Operations, Technology, SEO, UX, Paid Advertising, and Content.
• 13 interviews with Worksuite’s leadership and stakeholders, totaling over 10 hours of insights.
• Over 80 findings that became the foundation for Worksuite’s digital transformation strategy.

These efforts allowed us to develop a 360-degree understanding of Worksuite’s business, enabling us to craft a comprehensive and data-driven roadmap for transformation.

Why This Process Works

Our Pathfinder Discovery™ methodology is more than just a research phase—it’s a critical foundation for transformation. By combining exhaustive audits, stakeholder interviews, and actionable insights, we ensure that every recommendation we make is rooted in data, aligned with client goals, and designed to deliver measurable impact.

With a clear understanding of Worksuite’s pain points and opportunities, we moved forward with targeted strategies to address these gaps and deliver measurable outcomes.

Turning Insights into Action

Agency 39A’s research and analysis uncovered critical opportunities to enhance Worksuite’s marketing and sales strategy, positioning them for scalable growth. Through targeted improvements in strategy, technology, and execution, we addressed the underlying challenges and created a holistic, RevOps-driven solution.

• We strengthened Worksuite’s ability to qualify and engage leads effectively by redesigning pipelines and funnels, ensuring a seamless journey from MQL to SQL. Additionally, we defined clear qualification processes to prioritize high-quality leads and improve sales efficiency. This revamped approach resulted in a more structured and predictable system for capturing and nurturing leads.
• To drive traffic and conversions, we improved Worksuite’s content strategy by developing lead-generating content that directly addressed buyer pain points and highlighted the value of the Worksuite platform. We also created conversion-focused landing pages with clear, compelling value propositions tailored to the needs of B2B decision-makers. This content overhaul ensured buyers could quickly understand Worksuite’s unique offerings and the problems they solve.
• To boost organic visibility and drive sustainable traffic growth, we implemented a new SEO strategy. This included strategic updates to keywords, metadata, and on-page content to align with user intent and search trends. Our content-driven approach supported SEO goals while providing value to prospective buyers, resulting in improved search engine rankings and establishing a foundation for long-term digital growth.
• To complement SEO efforts and drive targeted traffic, we overhauled Worksuite’s PPC campaigns. We created evergreen PPC ads with improved audience segmentation for precise targeting and optimized ad relevance and performance to ensure high engagement and measurable ROI. This improved PPC strategy delivered immediate results, driving quality leads while SEO gains matured.
• Finally, we optimized conversions by simplifying CTAs and clarifying conversion paths to reduce friction for prospects. By streamlining the buyer journey, we made it easier for users to navigate from interest to action, reducing drop-off rates and improving lead engagement metrics.

Implementing and Consolidating Technology

To streamline operations and improve marketing effectiveness, we helped Worksuite:

• Consolidate multiple marketing, sales, and experience platforms into a single HubSpot instance.
• Reduce costs associated with overlapping technologies while gaining a unified view of buyer behavior.
• Empower marketers and sales development representatives (SDRs) with actionable insights derived from centralized data.

This technology consolidation improved operational efficiency and enabled data-driven decision-making.

A RevOps-Driven UX Solution

Through the combination of strategic enhancements and operational optimizations, our RevOps-driven approach ensured that every improvement aligned with Worksuite’s broader revenue goals. From optimizing workflows to refining buyer experiences, this holistic solution created a unified, scalable foundation for growth.

Our transformation of Worksuite’s digital strategy revolutionized the buyer journey, optimizing every stage from brand discovery to conversion and onboarding. Through seamless user experience improvements and value-driven content, we engaged prospects at critical touchpoints, ensuring traffic converted into qualified leads. The results speak for themselves:

• +185.71% increase in MQL Rate from Q1 to Q4.
• +28.24% boost in Engagement Rate from Q1 to Q4.
• -93.13% reduction in disqualified leads from Q1 to Q4.

In addition to measurable gains, Worksuite’s marketing and sales teams gained greater clarity and alignment, enabling faster decision-making and a more efficient lead generation process.

What’s Next?

We believe some of the most valuable work begins after launch, supported by new technologies and strategies that focus on performance optimization, amplifying Worksuite’s success by:

• Continuously evaluating and optimizing digital strategies based on buyer behavior insights.
• Delivering iterative improvements to ensure the platform evolves alongside market demands.
• Maintaining a laser focus on results and delivering measurable ROI for Worksuite’s investment.

We ensure Worksuite leverages new growth opportunities through a continued refinement of marketing strategies that adapt to emerging buyer behaviors. Worksuite is well-positioned to capitalize on a wide portfolio of opportunities in the contingent workforce market.