A brand is the identity, story, characteristics, and behaviors that define and differentiate one business from another. Branding creates a space in the mind of your target audience, communicating the stories, images, and emotions that represent the experience of your products and services. As your branding agency, Agency 39A helps you define, create, and manage your brand, ensuring a cohesive and consistent identity. Great branding has an outsized impact on your digital marketing, creating value propositions that differentiate your business, establish a unique identity that sets you apart from your competitors, while creating a lasting impression in the mind of your target audience.

Brand strategy is a long-term plan for the development of a successful brand in order to achieve specific goals. Brand strategy involves identifying your core values, target audience, competitive landscape, and unique value proposition. A well-defined brand strategy guides the expression of your brand identity, including visual identity and voice. Brand strategy guides how your brand communicates with your audience across channels. We help you achieve a compelling brand experience that builds loyalty, trust, and recognition, distinguishing the brand in the marketplace and driving sustainable growth.

Brand strategy is guided by a process that defines your mission, values, visual identity, organizational behaviors, your position within your industry, your competitive landscape, and the needs and expectations of your audience. To start, we help you develop an understanding of your market, providing a detailed analysis of your competitors and customer needs. We define your brand’s mission, vision, and core values, and determine your unique value proposition. We develop a consistent visual and verbal identity, including your logo, color scheme, and brand voice. We plan how to communicate your brand across various channels and touchpoints. Finally, we ensure alignment across your organization and continuously measure and adapt your strategy based on feedback and market changes to keep your brand relevant and impactful.

Branding services include brand strategy development, market research, product naming, service naming, logo development and visual identity design, brand messaging and voice, and digital branding efforts including website design and social media presence.

Fit is the most important aspect of an agency relationship and we ensure that our partnerships produce successful outcomes. To ensure great fit, we help you make informed decisions before you hire us - our digital assessment provides insights into your high-level marketing goals through brand audits, UX and SEO audits, initial budget guidance, and a portfolio of successful case studies. Agency 39A delivers an unmatched level of industry-specific B2B expertise across automotive, banking, biotech, chemicals, consumer goods and services, healthcare, industrial, insurance, life sciences, public sector, and retail.