Marketing automation technologies streamline, optimize and automate marketing tasks and workflows, so that your business can increase operational efficiency and grow revenue faster. Marketing automation encompasses a wide range of marketing activities across channels, including email marketing, social media, lead generation, audience segmentation, lead nurturing and scoring, cross-selling and upselling, retention, and analytics. Marketing automation tools help companies target customers with automated messaging across email, web, social, and text, providing personalized customer experiences and interactions at scale. Marketing automations make marketing campaigns more efficient and effective by removing repetitive tasks and gathering data to inform strategic decisions.

Marketing automation tools are software platforms designed to help marketers capture leads, develop relationships, and move prospects through the sales funnel efficiently and at scale. These tools automate repetitive tasks such as email marketing, social media posting, ad campaigns, and content marketing, allowing for more personalized and targeted communications. Key features often include: Email Campaign Management: Automate email sequences and personalize messages based on user behavior and preferences. Lead Generation and Nurturing: Capture leads through various channels and nurture them with targeted content to advance them through the sales funnel. Segmentation and Targeting: Classify leads and customers based on their actions, preferences, and demographics to tailor marketing efforts. Analytics and Reporting: Track the effectiveness of marketing campaigns and understand customer interactions to make data-driven decisions. CRM Integration: Synchronize with Customer Relationship Management systems to ensure a unified approach to customer information and interactions. Social Media Management: Schedule posts, manage engagement, and track performance across multiple social platforms. Landing Page and Form Builders: Create and test landing pages and forms to optimize lead capture and conversion rates. Popular marketing automation tools include HubSpot, Marketo, Salesforce Pardot, Mailchimp, and Adobe Marketo Engage, each offering a range of functionalities tailored to different marketing needs and organization sizes. Why use marketing automation? Efficiency: It streamlines repetitive tasks such as email marketing, social media posts, and ad campaigns, allowing teams to focus on strategy and creative tasks. Personalization: Automates the delivery of personalized content and messages to customers based on their behaviors, preferences, and past interactions, enhancing the customer experience. Lead Management: Efficiently captures, scores, and nurtures leads until they are sales-ready, improving the effectiveness of sales teams. Scalability: Enables businesses to maintain personalized communication with a growing number of prospects and customers without a proportional increase in effort or staffing. Consistency: Ensures consistent brand messaging across all channels and customer touchpoints. Data-Driven Insights: Provides valuable analytics and insights into marketing campaign performance, customer behaviors, and lead conversion paths, facilitating informed decision-making. Customer Lifecycle Marketing: Supports marketing strategies that engage customers at every stage of the lifecycle, from awareness through purchase and beyond, fostering loyalty and repeat business. ROI Improvement: By improving the efficiency and effectiveness of marketing campaigns, automation tools can significantly enhance the return on investment for marketing activities.

Fit is the most important aspect of an agency relationship and we ensure that our partnerships produce successful outcomes. To ensure great fit, we help you make informed decisions before you hire us - our digital assessment provides insights into your high-level marketing goals through marketing automation assessments, UX and SEO audits, initial budget guidance, and a portfolio of successful case studies. Agency 39A delivers an unmatched level of industry-specific B2B expertise across automotive, banking, biotech, chemicals, consumer goods and services, healthcare, industrial, insurance, life sciences, public sector, and retail.