Marketing Analytics

Understand how your customers are behaving before, during, and after they interact with your web and social media platforms.

What you get

Take the guesswork out of your digital marketing strategy

Analytics are key to understanding how well your website performs. We help you make sense of the data that matters so you can make decisions that drive revenue.

Web analytics deliver decision-making data

We evaluate and configure your web analytics platforms, validate and integrate data sources, creating a 360º view of the customer journey.

Conversion rate optimization (CRO)

Evaluating user behavior indicates where opportunities for improvement appear so that we can adjust to the psychology and needs of your users.

What we do

Insights into your website’s strengths and weaknesses

Analyze current analytics capabilities

Tailor your analytics strategy and key data points

Define and set digital marketing KPIs

Adobe Analytics, Google Analytics, and GA4 health checks

Google Tag Manager implementation and optimization

Develop analytics dashboards, custom reports, and data visualizations

Provide monthly analytics reviews from our web analytics team

Analyze current conversion rates

Analyze funnel performance

Funnel strategy and information architecture improvements

Ready to start a conversation about Marketing Analytics?

Speak with our team, discuss your Marketing Analytics objectives, and get a tailored estimate.

Learn more

Take the First Step

Step beyond individual solutions. Apply for our comprehensive digital assessment and explore how a coordinated, data-driven approach can boost your engagement and elevate your brand.

Set your strategy

Identify Opportunities

Drive engagement and Conversion

schedule a discovery call

We go beyond single-service solutions to achieve your goals through a comprehensive, cohesive strategy.

Agency 39a

Managed by experienced program managers and team leadership.

Cross-capability expertise and strategy that combines SEO, UX, and Tech to ensure engagement and conversion.

Delivered by dedicated, senior-expertise project leadership with industry-specific experience.

Expert-driven analytics audits that reveal current state performance and where you fall short.

Discovery processes that ensure you are solving the right problem - not just pouring money into services.

Content strategy built on B2B buyer expectations, audience behaviors, and business objectives.

Get started

Other agencies

Managed by experienced program managers and team leadership.

Focused on delivering a single capability - often missing the opportunity achieve your business objectives.

Typically delivered by junior practitioners with limited oversight from senior leaders

Analytics audits that reveal your current state performance and where you fall short.

Limited discovery that does not evaluate user experience, technology, and market opportunities.

Formulaic content strategy that lacks a deeper understanding of B2B buyer behaviors, audience needs, and industry.

in-house

Self-managed.

Often limited cross-capability depth, lacking deep expertise in supporting SEO, UX, and Tech.

Overwhelmed and limited resources tasked with providing the services of an entire agency.

Limited understanding of analytics, user experience, and usability factors that impact engagement and conversion.

Limited bandwidth to conduct meaningful discovery.

Content strategy built on B2B buyer expectations, audience behaviors, and business objectives.

What our clients say

“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”

STEVEN CURRY, CEO

/

MUSTARDSEED

“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”

Brett Phillips, Business Implementation Director

/

SAN YSIDRO HEALTH

Ready to Start?

The solutions you need are the combination of great content, smart user experiences, and scalable technology. We help you get there.

Meet our team, ask questions, and get the answers you need to move forward and improve your marketing ROI.

Faqs

What is digital marketing analytics?

Digital marketing analytics involve the collection, measurement, analysis, and interpretation of data from digital marketing channels to understand customer behavior and optimize online marketing efforts. Analytics encompass a wide range of data points, including website traffic, user behavior, social media engagement, email open and click-through rates, conversion rates, and more. Digital marketing analytics provide insights into customer preferences and behaviors, measuring the effectiveness of different marketing campaigns and strategies, identifying trends, and informing data-driven decisions that improve ROI.

What kind of analytics platforms are available?

Google Analytics: The most widely used web analytics service that tracks and reports website traffic, user behavior, and conversion metrics. Adobe Analytics: A comprehensive analytics platform that offers deep insights into customer journeys across multiple channels, using advanced segmentation and real-time data processing. Matomo: An open-source analytics platform that provides detailed reports on web visitors, including search engines, keywords used, language, and more, with an emphasis on privacy. Salesforce Analytics: Part of the Salesforce platform, offering detailed insights into customer data and interactions, ideal for sales and customer relationship management. HubSpot Analytics: Integrated within the HubSpot CRM platform, providing analytics on website traffic, lead generation, email marketing effectiveness, and more. Tableau: A powerful data visualization tool that can be used for creating complex and interactive dashboards from various data sources, including marketing data. Social Media Analytics: Platforms like Facebook Insights, Twitter Analytics, LinkedIn Analytics, and Instagram Insights provide detailed metrics about engagement, reach, and performance of content on each platform.

Why use marketing analytics?

Marketing analytics are an essential tool for making informed, data-driven decisions. It plays a crucial role in measuring the return on investment (ROI) of your marketing campaigns, revealing the effectiveness of your marketing strategies. Businesses that leverage analytics gain valuable insights into customer behaviors, preferences, and trends, allowing them to tailor their marketing efforts for better engagement and conversion rates. Furthermore, marketing analytics facilitates the continuous monitoring and optimization of campaigns, enabling real-time adjustments to improve performance. Analytics provide a competitive edge, helping businesses adapt to market changes and offering tailored customer experiences for their audiences. Additionally, analytics optimize marketing budgets, focusing on high-performing activities and channels, improving budget efficiency. Analytics help identify bottlenecks in the customer journey, leading to improvements in your customer experience across channels and platforms. Lastly, the insights gained from long-term data analysis are invaluable for strategic planning, helping businesses to forecast trends and prepare for future market shifts, thereby underscoring the critical role of marketing analytics in enhancing the effectiveness, efficiency, and strategic direction of marketing efforts.

What is a marketing analytics agency?

A marketing analytics agency is a specialized firm that focuses on analyzing marketing data and providing insights to help businesses understand the effectiveness of their marketing efforts, customer behaviors, and market trends. As your marketing analytics partner, Agency 39A uses advanced analytical tools and techniques to collect, measure, and interpret data from your marketing channels, including social media, web, email, and advertising. We provide actionable insights that inform strategic marketing decisions, optimize campaigns, improve customer targeting, and ultimately increase return on investment (ROI) for marketing activities. We provide campaign analysis, customer segmentation, predictive modeling, performance tracking, and conversion optimization services, offering a data-driven approach to refining and enhancing your marketing strategies.

How to choose a web analytics agency?

Fit is the most important aspect of an agency relationship and we ensure that our partnerships produce successful outcomes. To ensure great fit, we help you make informed decisions before you hire us - our digital assessment provides insights into your high-level marketing goals through web analytics audits, UX and SEO audits, initial budget guidance, and a portfolio of successful case studies. Agency 39A delivers an unmatched level of industry-specific B2B expertise across automotive, banking, biotech, chemicals, consumer goods and services, healthcare, industrial, insurance, life sciences, public sector, and retail.