Where San Ysidro Health Started

Before partnering with Agency 39A, San Ysidro (SY) Health faced significant digital challenges that limited its ability to connect effectively with its audience. The previous website lacked intuitive navigation, making it difficult for patients to find critical information, such as clinic locations, scheduling, and services. Essential resources like the “Patient Portal” and “Pay My Bill” sections were buried, reducing accessibility.

The site’s content was fragmented and failed to reflect SY Health’s commitment to patient care, donor engagement, and community leadership. Additionally, stock photography and inconsistent design diluted its brand identity. The website suffered from low visibility in search engines, with underperforming keyword rankings and limited optimization for local search. This reduced SY Health’s ability to attract new patients and donors.

The “Join Our Team” and "Donate" sections lacked functionality and engaging design, limiting their effectiveness in encouraging donor contributions and attracting potential staff.

Charting the Course

Through the Pathfinder Discovery™ process, Agency 39A identified key opportunities to align SY Health’s digital strategy with its audience needs.

Key Insights

• ‍Patient-Centric Needs: Patients required easier, faster access to core resources like provider directories, clinic locations, and scheduling tools.‍
• Donor Engagement: SY Health needed compelling storytelling and clear donation pathways to build trust, showcase community impact, and encourage contributions.‍
• Recruitment Optimization: Prospective employees sought better insights into the SY Health mission, culture, values, and benefits.‍
• SEO Opportunities: Gaps in keyword targeting and local search optimization were limiting organic traffic and discoverability.

A Patient-First Digital Makeover

Insights in hand from Pathfinder Discovery™, Agency 39A implemented a comprehensive digital transformation with a focus on user experience, SEO, and engagement tools.

Website Redesign

• ‍Enhanced Navigation: Simplified navigation and quick links provide direct access to critical resources like the “Patient Portal” and “Pay My Bill” pages.‍
• Mobile Optimization: Seamless access across all devices, catering to on-the-go patients and staff.‍
• Brand Refresh: Real photography, pops of color, and storytelling elements to reflect SY Health’s compassionate mission.

SEO Optimization

• ‍Keyword Strategy: Improve rankings for top-performing keywords (from 183 to 285) and elevated second-page keywords (from 399 to 547).
• ‍Local Search Enhancements: Focus on clinic pages, making it easier for community members to find and connect with nearby services.‍
• Content Updates: Increase relevance of key word search through creating high-value health content and optimized service descriptions.

High-Impact Page Updates

• ‍Clinic Pages: Personalize with relevant photography, services, and provider details, resulting in Clinic page views surging to 44,938 since the redesign.
• ‍“Join Our Team” Page: Reposition content and add engaging elements like mission videos, resulting in a +39.18% increase in page views and +51.97% growth in entrances.
• ‍Donor Section: Simplify navigation and compelling visuals highlighting SY Health’s impact, increasing donor trust and contributions.

Delivering Results That Matter

SY Health digital transformation continues to deliver measurable improvements across all key performance indicators, aligning its digital presence with its community healthcare mission.

Website Engagement

• ‍+43.81% increase in users: More visitors engaged with the redesigned site.‍
• +50.99% increase in sessions: Reflecting higher user retention and interest.‍
• +38.17% increase in page views: Demonstrating effective content strategies and improved navigation.

SEO Performance

• ‍+37.61% growth in organic traffic: Enhanced keyword targeting connects SY Health with new audiences.‍
• +56.92% growth in direct entrances to clinic pages: Improved discoverability for local users.

Accessibility to Patient Resources

• ‍+67.16% increase in “Pay My Bill” page views: Easier access boosted usage.‍
• +41.46% growth in “Patient Portal” page views: Highlights increased engagement with essential tools.

Recruitment Success

• ‍+26.83% increase in time on the “Join Our Team” page: Engaging content captures the interest of potential recruits.

Why Pathfinder Discovery™ Works

Pathfinder Discovery™ equips clients with insights and roadmaps that power effective digital transformation. Focusing on SY Health’s core audience needs—patients, donors, and recruits—Agency 39A developed a strategy rooted in real-world impact. This process ensured every recommendation aligned with the SY Health mission and objectives, creating a foundation for ongoing growth.

Looking Ahead

San Ysidro Health and Agency 39A continue to collaborate to ensure the digital strategy evolves to meet changing community needs. Future initiatives include:

• Expanding PPC campaigns to target underserved areas and high-demand services
• Enhancing analytics dashboards to identify emerging opportunities and optimize performance
• Continuing to refine content strategies to position SY Health as a trusted thought leader in healthcare
  

By combining data-driven strategies with a patient-first approach, the SY Health digital transformation exemplifies how modern tools can amplify community impact and strengthen healthcare accessibility.