Creating connections with Life Science B2B decision-makers
Agency 39A collaborated with Quantori to revamp their digital platform, enhancing brand expression and content performance to better engage B2B decision-makers. The initiative included a new content strategy, SEO improvements, and a dynamic design system, resulting in increased search ranking and more effective digital marketing. This transformation allowed Quantori to achieve better communication and awareness goals in the life sciences sector. READ MORE.
Challenges:
Quantori, an end-to-end digital IT service provider for the life science and healthcare industries, faced significant challenges in engaging B2B decision-makers online. Many life science organizations lack the necessary tools, talent, and resources for effective digital marketing and content development. Quantori's existing digital platform was limited in brand expression and content performance. To stand out from the competition and effectively engage B2B buyers, they needed improved search rankings and keyword performance.
Solutions:
Agency39A tackled Quantori's challenges with a comprehensive approach, leveraging design thinking, design research, user experience design, brand strategy, SEO and content strategy, and digital marketing strategy. Our work began with a digital maturity assessment to define Quantori’s brand, digital, content, and organizational needs. We then conducted design sprints to evaluate existing content and brand assets, involving leadership and scientific teams in hands-on concept development. We developed a robust content strategy that informed the vision, values, and value proposition. Our digital strategy redefined content, brand identity, user experience, and digital marketing tactics tailored for B2B audiences. This resulted in more impactful marketing content targeting B2B decision-makers and buyers. Additionally, we implemented comprehensive site analytics, performance management, and reporting to ensure Quantori stays focused on engaging its B2B audience effectively.
Results:
Agency39A revitalized the Quantori brand, crafting keyword-rich digital marketing content and a robust digital strategy that fuels ongoing growth and performance. Our reimagined content strategy effectively targets B2B life science innovators, enhancing digital marketing efforts. We developed a dynamic and extendable design system to support new digital and traditional media, including web templates, social media, and offline marketing materials. By leveraging user insights, research, digital marketing strategy, and UX design, we evolved Quantori's digital brand, helping them achieve their communication and awareness goals.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
