B2B Lead Generation through Digital Marketing Strategy and Transformation
MustardSeed, a leading project management consultancy specializing in the life sciences sector, partnered with us to enhance their online presence and improve lead generation capabilities. The transformation centered around a comprehensive digital marketing strategy that combined SEO, UX, and advanced technology to better capture B2B leads. Built on HubSpot’s integrated marketing platform, the redesigned website leverages HubSpot’s CMS and marketing tools to enable seamless lead generation, analytics, and content management, all while delivering a user-friendly experience that resonates with MustardSeed PMO’s target audience.
Opportunities
We set out to improve the visibility of MustardSeed's offering, creating a platform that supports both user engagement and lead generation. HubSpot’s integrated marketing capabilities along with an improved Information Architecture, and a customer-focused content strategy provided the ideal foundation for better SEO performance, usability, and a streamlined B2B lead generation strategy.
Solutions
Our process began with comprehensive discovery, revealing user behaviors, UX opportunties, technology requirements, and gaps in the existing content strategy. We paired effecitve UX design with intuitive navigation, tailored to the needs of MustardSeed's target audience and ICP's (Ideal Customer Profiles). Using HubSpot’s CMS, we built a flexible and scalable website that allows for easy content management and supports MustardSeed’s ongoing digital marketing efforts.
HubSpot's integrated marketing tools, including automated CTAs, lead tracking, and marketing automation capabilties, amplify MustardSeed's ability to generate new business. Improved visibility into user behaviors, greater control over the user experience, and more usable technology all support MustardSeed's lead generation efforts, driving qualified traffic and capturing leads effectively.
Results
The newly transformed MustardSeed website offers a modern, seamless experience that effectively demonstrates the company’s expertise and services. Intuitive navigation, cohesive branding, and responsive design enhance user engagement and remove obstacles in the prospect journey. HubSpot’s integrated marketing features allow MustardSeed PMO to monitor user behavior, optimize content, and capture leads efficiently, resulting in increased traffic, enhanced lead generation, and greater reach within the life sciences sector.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
