Enterprise B2B eCommerce UX Design
Molex faced digital marketing challenges as a result of lagging search functionality, complex navigation, and a disjointed customer journey. These issues increased cart abandonment and drove high support request volume. Discovery, strategy, customer persona design, user journey mapping, SEO strategy, and a robust tech replatforming laid the foundation for a better digital experience. The redesigned information architecture, enhanced navigation, and personalized content improved customer engagement and reduced abandonment, while improving SEO performance, conversion, and support call volume.
Challenges
Molex faced several digital challenges, including a poor search experience, unclear navigation, and a disjointed customer journey. Visitors struggled to find relevant content due to ineffective SEO and the absence of high-value content that could drive organic traffic. The existing taxonomy and content structure didn’t align with user expectations, resulting in reduced user engagement, increased site abandonment, and a high volume of product support inquiries for information already available online.
Solutions
We undertook a full-scale website transformation, beginning with the development of customer personas and journey mapping to understand user behaviors and preferences. Through extensive design sprints, content mapping workshops, and UX heuristic reviews, we simplified the site structure, making it easier for users to find what they needed. We developed a robust search function, allowing visitors to search by part number, application, and real-world language, making the experience intuitive and efficient. An updated SEO strategy, improved both usability and visibility for users.
To ensure consistency across the site, we created UX wireframes and key page templates, along with a digital style guide to refine UI branding. Personalized content and industry-relevant product groupings helped visitors engage with the site more effectively. The redesigned sitemap and improved content structure made navigation seamless and aligned with the mental models of both Molex’s personas and industry standards.
Results
The Molex website transformation delivered a significantly enhanced user experience, with a search function that aligns user behavior with how users find content and products. SEO improvements, alongside personalized and engaging content, led to increased site visits and reduced abandonment rates. The simplified navigation and context-rich product descriptions resulted in fewer product support calls. Overall, Molex’s digital strategy is now aligned with customer needs, driving better engagement and long-term growth.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
