MD Anderson / Surgical Experience of the Future Case Study

Designing The Surgical Experience of the Future

Agency 39A partnered with MD Anderson to create the "Surgical Experience of the Future," focusing on developing a patient-centered surgical experience. The resulting mobile application helps physicians, caregivers, and patients manage surgical plans, establish surgical preferences, and set reminders.

Challenges: 

Comprehensive stakeholder interviews with diverse groups of patients and providers revealed several key challenges for MD Anderson. These challenges included back-end processes like materials management, as well as front-end processes involving patient and caregiver interactions with clinical staff. Specific areas of concern spanned intake, pre-op, surgery, post-op, discharge, materials and inventory management, technology and communication, and adherence to industry best practices.

Solutions: 

Drawing from the insights gathered from interviews, secondary research, and competitive research, we proposed that Agency39A develop a mobile application. The mobile app, developed through human-centered UX and UI design, ensures a seamless surgical experience for care teams, staff, patients, and caregivers.The mobile application prototype, refined through rapid prototyping and usability testing, aids caregivers and patients in managing surgery plans, setting preferences, receiving reminders and notifications, utilizing geolocation and wayfinding, and completing follow-up questionnaires.

Results: 

Agency39A developed a mobile application that dramatically improved MD Anderson's communication, reducing patient confusion and frustration. This innovation boosts patient and caregiver confidence and empowerment. Enhanced transparency and staff communication efficiency allow MD Anderson to swiftly identify and resolve obstacles, resulting in a less stressful experience for both patients and staff. This project showcases Agency39A's expertise in creating impactful digital solutions for healthcare.

What our clients say

“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”

STEVEN CURRY, CEO

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MUSTARDSEED

“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”

Brett Phillips, Business Implementation Director

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SAN YSIDRO HEALTH

San Ysidro Health logo

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