Challenges: 

Inozyme faced the challenge of creating an immediately recognizable brand and differentiating themselves from other Biotechnology companies. They needed a redesigned and reimagined website and a strong social media presence. Additionally, Inozyme sought to build digital marketing capabilities to extend their brand presence, develop a robust and scalable content-managed marketing platform, and provide clear, accessible information for patients, their families, doctors, future employees, and investors. Agency39A tackled these challenges by developing a distinctive brand identity and a compelling digital marketing strategy. We redesigned Inozyme's website, ensuring it was both visually striking and user-friendly. Our team established a scalable, content-managed marketing platform that delivered clear and accessible information to all stakeholders. Furthermore, we enhanced Inozyme’s social media presence, differentiating them in the competitive Biotechnology landscape and effectively reaching their target audiences.

Solutions: 

Agency39A addressed Inozyme's challenges by conducting workshops to define mission, vision, and values, extracting a clear brand identity. Through design sprints, we assessed existing content and assets, involving leadership and scientific teams in concept development and future visioning exercises. We crafted a comprehensive digital strategy encompassing content, brand identity, user experience, and digital marketing tactics. We streamlined and improved content to better connect with patients, families, doctors, future employees, and investors. Our team developed a new visual identity, defining color, pattern, typography, and tone. We art-directed and produced original lifestyle and portrait photography and built a robust, scalable content management system using Webflow CMS. Additionally, we collaborated on advanced scientific illustrations to demonstrate mechanisms of action. This holistic approach ensured Inozyme's brand was distinctive and engaging across all platforms.

Results: 

Agency39A transformed Inozyme's brand identity, delivering advanced digital marketing capabilities, improved search rankings, and enhanced site and social media engagement. Our approach focused on improving user experience with updated scientific and human-centered content. Discover more about our successful partnership and innovative rebranding approach in Fierce Pharma.