Challenges:

Everlywell faced significant challenges with its direct-to-consumer (D2C) digital strategy. Their SEO performance lagged behind competitors, largely due to ineffective, benefit-driven messaging and fragmented user experiences that did not adequately support customer engagement and conversions.

Key issues included suboptimal product presentations, cumbersome checkout processes, and unclear user flows, all contributing to lower-than-desired conversion rates. Additionally, the absence of a cohesive, flexible design system created obstacles for internal marketing teams and external agency collaboration, further compounding brand inconsistency and inefficiencies.

Solutions: 

Agency 39A addressed these challenges by conducting comprehensive content strategy workshops aimed specifically at optimizing the direct-to-consumer user experience. We developed clearly defined user journeys, content blueprints, and a robust SEO keyword strategy tailored for D2C audiences. Emphasizing compelling, benefit-driven messaging, we redesigned landing pages, streamlined product presentations, enhanced checkout processes, and clarified user flows.

Additionally, we created and implemented a flexible, cloud-based design system to facilitate efficient collaboration across internal marketing teams and external agency partners, significantly reducing brand inconsistencies.

Results:

Our targeted enhancements resulted in a substantial 10% increase in average order value, driven by improved customer journeys, stronger SEO performance, optimized marketing content, and enhanced user experiences. The newly implemented cloud-based design system further strengthened multi-agency collaboration, improved brand consistency, accelerated the design workflow, and significantly reduced marketing costs, empowering Everlywell to rapidly scale their direct-to-consumer digital presence.