Improving Digital Marketing ROI and Customer Experience
ClearChoice faced challenges with an outdated digital marketing platform that hindered sales funnel engagement, lead capture, and patient scheduling. Stakeholder workshops, a redesigned customer journey, enhanced mobile performance, and the implementation of a modern, scalable platform transformed the ClearChoice digital experience. SEO and marketing automation strategies boosted conversions, improved a leaky sales funnel, and expanded digital capabilities, resulting in increased patient engagement and revenue growth.
Challenges
ClearChoice faced difficulties in capturing and engaging prospects early in the sales funnel. The digital platform’s outdated infrastructure hindered patient scheduling and lead capture, while the mobile experience further affected conversions. Outdated technology compounded these challenges, making updates time-consuming and inefficient. The lack of a comprehensive view of the patient lifecycle limited ClearChoice’s ability to optimize engagement and conversion strategies.
Solutions
We established a new digital marketing strategy, conducting stakeholder interviews and workshops to assess key pain points and opportunities. Our team streamlined customer journeys, improving engagement, enhancing mobile performance, and implementing a modernized digital platform capable of scaling. SEO and marketing automation strategies were introduced to boost conversions and drive organic growth. We also facilitated workshops on content management and eCommerce, ensuring the platform met both technical and business requirements.
Results
Our work resulted in a refreshed digital experience focused on patient-centered engagement. ClearChoice saw improvements in mobile performance, with higher satisfaction rates and conversions across key sales funnel stages. Sales funnel leakage was reduced contributing to more efficient lead capture and scheduling processes. Implementing a future-ready tech stack helped ClearChoice to expand its digital footprint, ensuring scalability and agility for future growth. As a result, the company experienced enhanced patient engagement and increased revenue through more effective digital touchpoints.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
