Challenges

‍ClearChoice faced difficulties in capturing and engaging prospects early in the sales funnel. The digital platform’s outdated infrastructure hindered patient scheduling and lead capture, while the mobile experience further affected conversions. Outdated technology compounded these challenges, making updates time-consuming and inefficient. The lack of a comprehensive view of the patient lifecycle  limited ClearChoice’s ability to optimize engagement and conversion strategies.

Solutions‍

We established a new digital marketing strategy, conducting stakeholder interviews and workshops to assess key pain points and opportunities. Our team streamlined customer journeys, improving engagement, enhancing mobile performance, and implementing a modernized digital platform capable of scaling. SEO and marketing automation strategies were introduced to boost conversions and drive organic growth. We also facilitated workshops on content management and eCommerce, ensuring the platform met both technical and business requirements.

Results‍

Our work resulted in a refreshed digital experience focused on patient-centered engagement. ClearChoice saw improvements in mobile performance, with higher satisfaction rates and conversions across key sales funnel stages. Sales funnel leakage was reduced contributing to more efficient lead capture and scheduling processes. Implementing a future-ready tech stack helped ClearChoice to expand its digital footprint, ensuring scalability and agility for future growth. As a result, the company experienced enhanced patient engagement and increased revenue through more effective digital touchpoints.