American Medical Association / Diabetes Prevention Program Case Study

Promoting health through prediabetes prevention programs

Agency 39A collaborated with the American Medical Association to create a comprehensive digital strategy for their Diabetes Prevention Program (DPP). This initiative increased clinical screenings and referrals to CDC-recognized lifestyle change programs, significantly lowering participants' risk of developing Type 2 Diabetes by up to 58%.

Challenges

People diagnosed with diabetes incur on average $16,750 annually in medical expenses, which is about 2.3 times the medical expenses of a person without diabetes. Agency 39A and the AMA's joint goal was to reduce the risk of developing Type 2 Diabetes and its associated costs. The AMA sought to increase clinical screening rates and referrals of prediabetes patients to CDC-recognized lifestyle change programs.

Solutions: 

Our collaboratice approach involved key stakeholdersresulting in  digital transformation strategy. This included UX and UI design, content development, CMS design, and development, as well as promotion and awareness activities. The solution also involved calculating the benefits, cost savings, and ROI of program enrollment and completion, making it easier to understand the data.

Results: 

Agency39A's solutions increased clinical screening rates and referrals of prediabetes patients to CDC-recognized lifestyle change programs. Our research shows that participants who lost 5-7% of their body weight and added 150 minutes of weekly exercise reduced their Type 2 Diabetes risk by up to 58% (71% for those over 60). Program participants were also one-third less likely to develop Type 2 Diabetes than non-participants. Benefits included reversing prediabetes and reducing the risk of heart attack or stroke, showcasing Agency39A's impact on public health.

What our clients say

“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”

STEVEN CURRY, CEO

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MUSTARDSEED

“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”

BRETT

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SAN YSIDRO HEALTH

San Ysidro Health logo

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