Communicating complex science for a wide variety of audiences
Agency 39A developed a digital communication platform for AlloVir to effectively translate their advanced biotech concepts into an engaging story, increasing investor awareness and building investor confidence. The new content strategy delivered keyword-rich and robust scientific content, improving digital marketing performance and audience engagement. The project successfully positioned AlloVir as a leader in viral-specific T-cell therapies, attracting world-class scientific talent and achieving communication goals. READ MORE
Challenges:
The rapid pace of progress in biotech poses significant challenges. Research teams can quickly transition into potential therapeutic companies, often within months, yet they frequently lack the skills to thrive in a digital environment. This creates a pressing need for talent marketing, digital marketing, brand strategy, and digital application development, which can impede growth. AlloVir needed to effectively convey advanced biotech concepts, therapeutic accomplishments, and research milestones in a cohesive and engaging narrative to support their growth goals, brand awareness, and market presence. However, like many biotech firms, they lacked the early-stage resources to implement effective digital marketing and brand strategies.
Solutions:
Agency39A started by conducting a digital maturity assessment to identify the brand, digital, content, and organizational needs of AlloVir. We then led design sprints to evaluate existing content and brand assets, engaging the entire leadership and scientific teams in hands-on concept development and future-state visioning exercises. Leveraging our extensive experience in biotech and life sciences, we swiftly developed a comprehensive content strategy, informing AlloVir's new mission, vision, values, and value proposition. Additionally, we crafted a robust digital strategy that redefined content, brand identity, user experience, and digital marketing tactics. This holistic approach ensured AlloVir's advanced biotech concepts and achievements were translated into a cohesive and engaging narrative, supporting their growth goals, brand awareness, and market presence.
Results:
Agency39A transformed AlloVir’s innovation and expertise into a compelling digital communications platform, boosting investor awareness and confidence while attracting top-tier scientific talent. Our reimagined content strategy, implemented across ADA-compliant digital platforms, featured effective keyword-rich and robust scientific content for healthcare professionals. This led to increased brand awareness, as evidenced by improved digital analytics across web and social media channels. By leveraging user insights, research, and business strategy UX design, we evolved AlloVir’s digital brand to meet their communication and awareness goals. As a continued strategic design and technology partner, we remain committed to driving AlloVir’s success.
What our clients say
“Working with Agency 39A on the development of our new website was a terrific experience. It is very challenging to find a marketing agency that can design and develop a new website that combines the art and science required in today’s world. Agency 39A did that for us, and while doing so, made the experience enjoyable. Everyone we interacted with was friendly, kind, on-time, and knew their stuff.”
STEVEN CURRY, CEO
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MUSTARDSEED
“Agency 39A’s expertise in design and development - paired with their strong understanding of the healthcare industry - has made them a perfect fit partner for San Ysidro Health. The team is professional, responsive, knowledgeable, and kind. With their help, we’ve revolutionized our digital presence for patients and are already seeing the benefits!”
Brett Phillips, Business Implementation Director
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SAN YSIDRO HEALTH
