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Creating connections with Life Science B2B decision-makers
Life Sciences
Overview
Quantori's end-to-end digital solutions harness the power of emerging technologies, cloud engineering, and DevOps to transform life science and healthcare organizations. Quantori makes the right data more meaningful at every stage of research and development, from bench to bedside.
solutions
Project outcomes
Challenges
As an end-to-end digital IT service provider for the life science and healthcare industries, Quantori must engage B2B decision makers online. Many life science organizations lack the tools, talent, and resources dedicated to digital marketing and content development.
Quantori was limited by its digital platform, both in terms of brand expression and content performance, and needed improved search ranking and keyword performance in order to stand out from the competition and engage B2B buyers.
Solutions
We leveraged design thinking, design research, user experience design, brand strategy, SEO and content strategy, and digital marketing strategy throughout this program.
Our work began with a digital maturity assessment to define Quantori’s brand, digital, content, and organizational needs. We conducted a series of design sprints to rapidly excavate existing content and brand assets, and involved the entire leadership and scientific teams in hands-on concept development.
Agency 39A teams developed a content strategy that informed the new mission, vision, values, and value proposition content, a digital strategy that defined content, brand identity, user experience, and digital marketing tactics for B2B audiences, and more robust marketing content for B2B decision-makers and buyers. Comprehensive site analytics, performance management, and reporting keep Quantori focused on reaching their audience of B2B buyers.
Results
Agency 39A reimagined the Quantori brand, created more effective, keyword-rich digital marketing content, and developed a digital strategy that enables ongoing growth and digital marketing performance and more accurately reflects Quantori’s solution offerings.
A retooled content strategy enabled effective digital marketing that targeted B2B life science innovators. The dynamic and extendible design system support the development of new digital and traditional media including web templates, social media, and offline marketing materials.
Leveraging user insights, research, digital marketing strategy, and UX design, we’ve evolved the digital brand to help Quantori achieve its communication and awareness goals.
