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Developing a new standard for digital therapeutics with Children’s of Philadelphia

Healthcare

Overview

World-class healthcare providers are seeking new ways to extend care beyond the physical world and tap into the data-driven view of the patient that digital technology enables. Providing effective digital healthcare requires a combined understanding of compliance, regulatory requirements, patient behavior, digital technology, and design – practices that are often difficult to incubate and scale within the four walls of a health care provider.

solutions

Brand Strategy
Content Strategy
Design Research
Digital Product Development
Digital Strategy
Mobile Application Development
UI & Visual Design
Project Management
User Journey Design
UX Design
Patient Experience Design

Project outcomes

Challenges

As adolescent patients dealing with Sickle Cell Anemia progress through adolescence and early adulthood, transitioning from pediatric to adult health care becomes a necessary step in their trajectory. Creating specific, better habits is key to managing overall health and well-being, and traditional research methods and therapies are less effective in a digital world.

Solutions

Agency 39A partnered with the Children’s Hospital of Philadelphia to develop a digital approach to transition of care and disease management for young adults with Sickle Cell Anemia. Our design research with patients, physicians, and clinical teams indicated a digital application would help patients achieve better health while providing a wealth of previously inaccessible data. Mobile applications provide an 'always on' gateway to patient behaviors and status––something traditional analog clinical research can’t currently provide.

Every aspect of the iManage application is designed to encourage engagement

Our Launchpad™ innovation framework provides a toolkit of design and technology activities that work as well in highly regulated healthcare environments as they do for leading global brands. This approach ensures that healthcare providers benefit from innovation capabilities that power the most disruptive inventions, applications, and experiences currently developed.

We developed the mHealth application with the Children’s Hospital of Philadelphia to focus on strengthening health management skills through hands-on learning, behavioral modification and tracking, and direct connection to a patient's personalized care team. Relevant content and engaging educational experiences keep our adolescent and young adult patients engaged with the mHealth platform.

The iManage application

Results

World-class healthcare providers are seeking out new ways to extend care beyond the physical world and tap into the data-driven view of the patient that digital technology enables. Providing effective digital healthcare requires a combined understanding of compliance, regulatory requirements, patient behavior, digital technology, and design––practices that are often difficult to incubate and scale within the four walls of a health care provider.

Application and research program management is achieved through a secured back-end administration portal

Our innovations provide a path to better health through disease management resulting in an increase in medicinal adherence. The transformation process reshaped how clinical researchers and healthcare providers think about digital health and the nearly endless possibilities it affords––the impact of which goes far beyond the confines of a mobile device.

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